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Seven benefits of GDPR for your organisation you may have missed

Posted by James Morelli-Green | 05-Apr-2018 10:31:00
benefits of gdpr compliance

It's not all doom and gloom! The positive opportunities that can be created with General Data Protection Regulation compliance actually allow you to drive operational and brand enhancing benefits. It's time we moved on from the warnings and the negativity of highlighting threats of fines, and draw attention to the positive opportunities that can be created by leveraging GDPR compliance.

In an interesting post recently, Daniel Philpot, Senior Account Manager at OgilvyOne Business, drew attention to the positive opportunities that can be created with GDPR compliance. Indeed, rather than seeing this as something that is simply giving consumers all the power, or a means by which your hard-earned data is going to be unusable, it's more beneficial to see that it’s a process of re-balancing the control which brings about a great opportunity to be smarter in how we treat customer data and how we engage with the real people that we rely on to sustain our businesses, helping to drive genuine operational and brand enhancing benefits. Now, that's a refreshing glass of perspective we could all do with a sip from.

   
Before sipping on a refreshing glass of GDPR benefits After (obviously)

Check out this refreshing take on the Data Protection change with the seven benefits that your organisation should embrace this May:

GDPR is an opportunity for marketing

  • Relevance: every message reaching customers needs to be relevant and personal to them. If it’s not, they may easily enact their ‘right to erasure’ and remove their consent
  • Transparency: individuals aren’t currently in control of their personal data. This change can bring back trust and allow individuals to make informed decisions about when and how their data can be used
  • Personalised content: GDPR ultimately focuses on improving customer experience. If data is at the heart of an organisation’s activities then customers benefit from a more seamless and personalised experience

It's also an opportunity for the business

  • Alignment: this is an opportunity for operations, data, marketing and sales to all work together. The alignment is business critical to ensure processes are in place to avoid fines and can help create team cohesiveness and internal transparency
  • Engagement: businesses will now need to be smarter in how customer data is treated and how they engage with them. Gaining consent from people to contact them means an engaged audience, meaning greater interest in your products and services
  • Intelligence: a chance to check the business model and align it to who really makes up the client base. Organisations need to communicate with their entire database to ask for opt-in, make the most of this by learning about your audience and their interests
  • Value: this move is all about value exchange because customers can't be taken for granted. It is necessary to consider what they are really getting in return for their data. GDPR is just forcing businesses to always put value first

By becoming compliant, organisations can now realign and strategise their approach to consumer communications. Here is a clear and positive opportunity to leverage the regulation as a point of learning to drive operational and brand enhancing benefits. Sweet.

Get complimentary access to our GDPR training solutions

We are happy to provide you with free, full access to our eLearning course so you can complete it for yourselves and see just how fast, easy and engaging it is to train staff anytime, anywhere, in multiple languages and with a full auditable trail for your organisation's peace of mind and legal transparency. There are two versions of the GDPR training available, an awareness course for all staff, and a comprehensive course for those working directly with data. Give it a try, you'll see that we're an award-winning eLearning solutions provider for a reason.

Still not convinced? See our GDPR course in action:

At Engage in Learning, whether you're an SME or require a global enterprise roll-out, we can provide you with awareness training for all staff or a fully comprehensive version for those working directly with data. All our courses are fully editable to accommodate your own policies, documents, links, branding and more, or we can provide a fully customised version to suit your specific needs. Don't leave your organisation at risk, consider your GDPR training options now and see why we are the trusted suppliers of multilingual, editable, multi-device training to organisations including:

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